Thursday, July 6, 2023

HARLEY-DAVIDSON ROLLED OUT THE ULTIMATE IMMERSIVE EVENT WITH ITS DIRT. ROAD. TRACK MEDIA AND CONSUMER EXPERIENCE

 Harley-Davidson hosted its highly anticipated Dirt. Road. Track experience for the second time, spanning three days from June 23 to 25, 2023. The event took place at the picturesque 8 Speed Khao Yai in Thailand, offering participants a thrilling and unforgettable adventure. Building upon the success of the previous year's event, this edition took things to a whole new level by including lucky winners chosen from a month-long contest prior to the gathering.

Bringing together a diverse group of attendees, the immersive event drew approximately 60 individuals from various backgrounds, including media representatives, enthusiastic customers, and passionate Harley-Davidson fans. Participants hailed from countries such as Thailand, South Korea, Malaysia, Philippines, Vietnam, Taiwan, Indonesia, Singapore, Hong Kong, and India. With an impressive array of individuals from different corners of the region, the event fostered a vibrant and dynamic atmosphere.

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